Mornington Mazda Pop Up Showrooms

Mornington Mazda held a series of pop up showcases to increase their brand and product awareness. Particular focus was to be made in townships without car dealerships, so Functioning Together researched and booked suitable locations across the peninsula.

Event Type

Brand and product awareness

Location

Mornington Peninsula pop up locations

Goals

  • Increase brand and product awareness for Mornington Mazda

Each showcase was set up with multiple Mazda vehicles, a branded marquee, and signage, and staff were on hand to meet with customers and show them through the vehicles.

Kids activities, such as hobby horse races, roaming mascots, and quoits were arranged to keep the kids entertained, and outdoor furniture was used to create an engaging and ambient environment.

Functioning Together worked with the marketing team to promote the pop up showcases and Mornington Mazda were very happy with the brand awareness achieved throughout the series.

‘Our team thoroughly enjoyed Paula’s assistance as her commitment to raising Mornington Mazda brand awareness never faulted throughout the series.’
Tony Groves, Dealer Principal, Mornington Mazda