Brand and product awareness
Mornington Peninsula pop up locations
Each showcase was set up with multiple Mazda vehicles, a branded marquee, and signage, and staff were on hand to meet with customers and show them through the vehicles.
Kids activities, such as hobby horse races, roaming mascots, and quoits were arranged to keep the kids entertained, and outdoor furniture was used to create an engaging and ambient environment.
Functioning Together worked with the marketing team to promote the pop up showcases and Mornington Mazda were very happy with the brand awareness achieved throughout the series.